This is especially true when you go lighter than your natural color, as bleach breaks your hair’s bonds, causing the cuticle to swell in order for the dye to seep in and lift the shade. Any time you change your hair color, you alter and potentially damage these bonds by causing them to split in two, turning them into single sulfur-hydrogen bonds. Hair is made up of keratin fibers, which are held together by bonds-the most important of these are called disulphide bonds.
This is especially important when you bleach or color your hair. Tom Smith, celebrity hairstylist and Olaplex ambassador, says: “The effects of this ingredient are two-fold: it repairs existing damage and protects hair from further harm on a molecular level by rebuilding broken disulfide bonds within the hair’s structure.”
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Halley Brisker is a celebrity stylist who has worked with big names like Lily James and Margot Robbie and explained to us how to choose Olaplex products that work for your hair.Įach of the best Olaplex products contain the first-of-its kind molecule, bis-aminopropyl diglycol dimaleate. Tom Smith is a celebrity hairstylist and Olaplex ambassador who gave My Imperfect Life an insight into how Olaplex works. So if you're looking to incorporate some of Olaplex's iconic products-like Olaplex No.3-into your own haircare routine but are wondering 'which are the best Olaplex products for me?' we've tested them all to bring you the seven best-and broken down what each product actually does and what sort of hair it would be best for, to help you make a decision. This all comes down to its patented molecule called bis-aminopropyl diglycol dimaleate, which works from inside hair strands to strengthen weak bonds. It actually dives into hair strands to improve their structure, allowing you to color your hair without causing irreparable damage. Olaplex doesn’t just gloss over hair damage by making it look shinier with silicone or oils. It's safe to say, the hype around this brand is well-deserved. So, here's which of the famous haircare line you should consider adding to your regime. And as of 2023, the brand is now a cult favorite (especially on TikTok), with fans heralding it for its reparative magic. 
Since launching in 2014, hairstylists have been recommending the best Olaplex products for keeping strands strong and healthy, even after bleaching.
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